For the longest time now society has tried to separate people by making each one fit into boxes. The division begins with the type of personality - whether introvert or extrovert- and then boxed into certain labels depending on the skin color and race. True, people live in a country that most often dictates individuals to 'check the box that applies'. However, more are more are falling into group categories that can no longer be identified without checking two or more boxes. It is typical to find a form that asks to check the box according to race like Caucasian, African-American/Black, Asian or Latino. Then there is that one box that says "other".
In social circles especially in formal education settings there are the athletics, hipsters, nerds, punks and preppy. Even fashion has separated society into categories; your style can be trendy, vintage or gothic. However, people weren't made to be categorized into boxes and be identified based on skin color, personality type and the way they dress. Dr. Seuss even asked: "Why fit in when you were born to stand out"? What does one do when there is not a box that actually describes them?
After centuries of asking one to identify themselves by choosing the race with which they most closely identify, change is coming. Even an article in the National Geographic says that in the year 2000 Census, a question about race allowed respondents to choose more than one racial category because apparently, about 7 million Americans belong to two or more races.
If the country is finally coming around to the idea that one box no longer fits all, why hasn't the hair care market followed suit? It is about time that people stopped going to the black aisle or the white aisle or the curly aisle when it comes to finding the shampoo or conditioner that will work for them. Fortunately there are companies that service the many, changing faces (and heads) of the new race. These companies are backed and supported by research and studies in order to manufacture hair products that would serve the needs of different types of curls. It doesn't matter whether an individual is Black, White, Blackanese, Filatino, Chicanese, Korgentinian or whatever racial mix they belong to. Times have changed and 'one box fits all' is no longer applicable and the same goes with hair care. The important thing is that there is the right match for any type of biracial hair.
Feeling discouraged after trying one after the other to find the best hair care product that would reliably and dependably address individual hair needs of girls born of mixed heritage, Hope Farley did a methodical research about biracial hair. It paved the way for the creation of hair essentials that would help bring optimum results for all types of curls regardless of the heritage.
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